Marketing with Ryan Roi

In this episode of the Honest Tattooer Podcast, hosts Jon Mesa and Matt Truiano sit down with guest Ryan Roi to discuss a wide range of topics. Ryan talks about his recent trip to Costa Rica where he planned a men's retreat alongside tattoo industry legends like Dan kuban and Ben Shaw. The group discusses the concept of balancing masculine and feminine energies, the importance of sound baths, and the spiritual aspects of the retreat. The hosts also delve into the idea of automated tattoo machines from Black DOT, contemplating how this emerging technology could impact the future of the tattoo industry. Additionally, they emphasize the importance of consistent marketing, community building, and creating engaging content to thrive in a rapidly changing industry. If you’re curious about the future of tattooing, the benefits of retreats, or interested in boosting your tattoo business through effective marketing, this episode is packed with valuable insights.


👥 Follow Our Hosts & Guest:
 • Jon Mesa: @Jonmesatattoos
 • Matt Truiano: @Matttruiano
 • Ermis: @ermisart
 •Ryan Roi - @ryanroitattoo


💡 Sponsors:
• Tattoo Pro – The all-in-one software solution for tattoo shops: https://tattoopro.io


• Tattoo Armour – The ultimate aftercare and tattoo protection solution: https://tattooarmourusa.com


• Tattoo Smart – Industry-leading digital tools for tattoo artists: https://tattoosmart.com use code HONEST25


• Force of Focus – The premium coaching community for tattoo artists: https://forceoffocus.com



• Steadfast Tattoo Supply – Providing professional tattooers with the best quality equipment on the market. For tattooers, by tattooers    https://steadfasttattooco.com/    



00:00 Introduction and Welcome
01:05 Ryan's Recent Adventures
09:57 Marketing and Business Strategies for Tattoo Artists
15:37 Adapting to Changes in the Tattoo Industry
18:56 The Importance of Consistency in Marketing
23:35 Personal Stories and Authentic Expression
41:59 Challenges of Long-Form Content on YouTube
43:43 The Power of Long-Form Content in Marketing
53:07 Overcoming Mental Barriers in Marketing
58:18 The Role of Consistency in Content Creation
01:06:40 The Rise of Automated Tattooing